Cover of Flavours of Influence — The Rise of Cameroon as a Food Power
Gourmand World Cookbook Awards 2025 · Four awards

Flavours of Influence

The Rise of Cameroon as a Food Power

Not a cookbook. A way of seeing.

Serge Lemana Oyono and Isabelle Antunès

English edition
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Where to get the book

English edition
Paperback

Available worldwide through Amazon and major bookstores.

For collectors, libraries, gifting and annotation.

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To order from your local bookshop, quote ISBN 978-1764537308.

Digital edition · US$18

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Details

Publisher
Soft Power Fabrique (Singapore)
Published
26 February 2026
Language
English
Pages
272
Format
6 × 0.74 × 9 in (15.2 × 1.9 × 22.9 cm)
Weight
495 g (1.09 lb)
ISBN-13
978-1764537308
ISBN-10
1764537300

The original French edition, Le Cameroun sur la scène internationale du goût : acquis et perspectives pour une diplomatie gastro-culinaire de rayonnement, is published by Afrédit.

Readers in Cameroon and Africa

Paperback distribution through partner points in Douala and Yaoundé is in preparation, so that readers in Cameroon can buy the book without international shipping costs. The digital edition is available worldwide for US$18.

For local access or partner points, write to hi@softpowerfabrique.com.

Institutions and academia

For libraries, universities, government bodies and other institutions, we offer bulk orders, course adoption, author engagements (lectures, masterclasses, policy briefings) and tailored procurement arrangements.

To discuss your needs, write to hi@softpowerfabrique.com.

The book

Starting from Cameroon, a question about what abundance becomes.

Cameroon has exceptional biological diversity, extraordinary ingredients and a cuisine of remarkable range. Yet much of this richness does not become lasting economic value at home.

The book follows one thread among others: what happens when what a territory produces drifts away from what its people cook, eat and are recognised for, and what changes when agriculture and culinary culture are reconnected.

It reads cuisine as a source of information on an economy: its resources, its knowledge, its relationships and its possibilities.

The idea

What if flavour is economic design?

A plate seen from above; dotted red threads link its ingredients to land and soils, the sea, know-how and companies, markets, institutions and relationships

Cuisine does not only reflect what a country produces. It can also shape what is grown, valued and traded.

Cuisine = Ingredients × Alchemy × Personality × Heritage

Recognition
Gourmand World Cookbook Awards — Best of the Best, 30 YearsGourmand World Cookbook Awards — Best in the World

Gourmand World Cookbook Awards 2025

Best of the Best (30 Years)
Both editions
Best Gastro-Diplomacy Writing in the World
Original French edition
Special Prize of the Jury
Original French edition
Best Translation
English edition

The book also led to the development of a gastrodiplomacy certification at the Institut des Relations Internationales du Cameroun (IRIC).

“And yet, African culinary heritage is disappearing rapidly in the face of accelerated rural exodus and globalization. This is precisely why this book holds such vital importance.”
Prof. Jean-Robert Pitte, President, French Mission for Culinary Heritage and Cultures
“This book is an essential roadmap for food security. It powerfully demonstrates that overcoming malnutrition starts with valuing our local biodiversity and forgotten foods.”
Chef Christian Abégan, Ambassador, World Food Programme · Founder, African Culinary Ark
“Flavours of Influence tells us that Asia and Africa have much to learn from each other.”
Prof. Paul Teng, Senior Consultant, National Institute of Education International (NIEI), Singapore
The authors
Serge Lemana Oyono

Serge Lemana Oyono

Cameroonian diplomat and advocate of gastrodiplomacy, working where gastronomy meets a country’s place in the world.

Dr Isabelle Antunès

Dr Isabelle Antunès

Founder of Soft Power Fabrique. Geographer (PhD, Paris-Sorbonne University), thirty years of field expertise across Asia, Africa and the Pacific.

The book makes a way of seeing visible. Soft Power Fabrique puts it to work.

Discuss your situation
Follow the book

The book continues to travel.

Flavours of Influence is not a one-off publication. It travels through institutions, classrooms, policy discussions, the field, kitchens and cultural spaces, opening conversations, partnerships and new forms of collaboration.

Updates only when there is something meaningful to share.